A studio that treats the backend as the product, not the plumbing.
We build web applications, mobile apps and the systems underneath them. The interface is what people judge you on; the backend is what decides whether that judgement holds up at three in the morning on a launch weekend.
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products shipped
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industries served
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disciplines in-house
We kept getting handed the same problem.
A product that looked finished and wasn't. A front end built by one team against a backend built by another, held together by an integration layer nobody wanted to own. A launch that went fine until the traffic arrived.
So the studio is arranged to make that specific failure hard. One team covers the interface, the app, the backend, the cloud and the SEO — which means there is no boundary for a requirement to fall through, and no one to blame when it doesn't work.
In practice that has meant a lending platform where money can't move twice, a scoring app where a wicket has to reach everyone at once, a CRM whose users define their own automation, and a games site that had to load instantly on a cheap phone. Different domains, same underlying discipline.
- Specialism
- Backend & systems engineering
- Also in-house
- Web, mobile apps, cloud & DevOps, technical SEO
- Primary stack
- Node.js · Next.js · PostgreSQL
- Clouds
- AWS and Microsoft Azure
- Industries
- AI & community, Gaming, Sports, Fintech, Sports & events, SaaS, Banking, Health & wellness
- How to reach us
- hello@promptabide.com
Six positions we don't negotiate on.
Architecture before code
Service boundaries and the data model get decided — and written down — before the first endpoint exists. It is the cheapest hour you will ever spend on a project.
Boring where it counts
PostgreSQL, Node.js, Docker. We save the novelty for the product, not the parts that have to run at 3am on a public holiday.
One team, no handoffs
The people who build your interface build what runs behind it. Nothing gets lost in a translation layer between a design agency and a dev shop.
Built for the traffic you'll get
Not the traffic in a pitch deck, and not a single concurrent user either. We size for the realistic case and leave a clear path to the optimistic one.
Handover is part of the job
You get the architecture docs, the runbook and the pipeline. Whether you keep us on afterwards should be a choice, not a dependency.
Say the hard thing early
If a requirement is going to cause pain in month six, you hear about it in week one — while it's still cheap to change direction.
What one team actually covers.
Five disciplines, no subcontracting. If it appears on this list, the people doing it are the people you have already been talking to.
Web development
SEO & organic growth
App development
Backend & systems engineering
Cloud & DevOps
Think we'd be a good fit?
One email is all it takes. Tell us what you're building and you'll get a real answer, not a calendar link.