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Sports · Events platform

Equiwings

A polo events organisation platform with a design-led front end and every piece of content driven dynamically.

Industry
Sports & events
Platform
Web platform
Disciplines
Web development · Backend engineering

Overview

Equiwings organises polo events, and the website is the front door to all of it — tournaments, teams, fixtures, patrons and press coverage.

The brief was a front end that looks the part for a sport with this much heritage, without the content being locked into code. Everything on the page is dynamic and editable.

The result is a site the team updates themselves between events, that still renders statically and scores well on performance despite being heavy with imagery.

The engineering problem

Fully dynamic content usually costs you performance. Static rendering with on-demand revalidation means editors publish instantly while visitors still get pre-rendered HTML.

What it does

  • Tournament, team and fixture content managed dynamically
  • Design-led front end with motion throughout
  • Editors update the site without a developer in the loop
  • Media-heavy galleries that still load quickly
  • Statically rendered and search-engine friendly

Stack

Next.jsNode.jsHeadless CMSAWS S3Image optimisation
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